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Dana Point’s JoJo Bros Meld Timeless Longboard Style and Art to Make Magic
Jordan Lassig blew my mind. It was a simple card trick. He asked me to remember the card I drew. I drew a seven of diamonds. Lucky number seven. He did some shuffling. I studied his hands closely,...
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An Open Letter: Do Not Let Surf History Die in 2017
Matt Warshaw has helped surfers a lot. Time for us to help Matt. Photo: Courtesy Warshaw Last week, I had the great privilege of getting barreled with Matt Warshaw. Both activities are infrequent...
View ArticleNorth Shore Lifeguard Kamu Davis Saves Lives and Spreads Aloha
Kamu Davis just picked up his coffee from Coffee Bean in the Foodland parking lot on the North Shore, and he’s headed to Waimea for a morning workout. He shows me a sunrise shell that he found on the...
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The Malloy Brothers Are Psyched to Tell a “Non-Corny Surf Story” with The...
We headed out to the world premiere of The Tribes of Palos Verdes at the Ace Hotel in downtown Los Angeles to snag red carpet interviews with the men of the hour: the Malloy Brothers. While Directors...
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World Premiere of Like Water Tonight at Turtle Bay!
“Lifeguards in Hawaii are like professors in a college,” says Archie Kalepa. “They sit on that tower day in and day out. They see the tide change. They see the currents move. That comes from years of...
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This Is One of Bruce Brown’s Final Interviews
You never know when your treasures will be gone. Yesterday, surfing lost one of its crown jewels in Bruce Brown, the man responsible for The Endless Summer. The Endless Summer stands in a class all...
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Jeremy Flores Just Won His 2nd Pipe Masters in the Very Last Second
“Don’t count me out. I was there. I never let go.” said Jeremy Flores atop the podium on the sand in front of Pipeline. “I know it was the John John Medina show today,” Flores continued, “But I...
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G. Love Kicks off The Inertia Sessions in Byron Bay
A few years ago Garrett Dutton aka G. Love graciously dropped by The Inertia HQ in Venice to play a secret acoustic show on our rooftop. We were celebrating the relaunch of the website as well as the...
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Like Water: Why Lifeguards in Hawaii Shouldn’t Be Sued for Saving Your Life
We’re proud to announce the release of Like Water, a short film we produced in partnership with OluKai that pays homage to the bravery of the Hawaiian lifeguards. This year, a reversal of Senate Bill...
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What’s the Best Thing You Can Do in 2018? Probably Book a Surf Trip…
This could be you and your best buds. And we’re proud to help make that happen. Photo: SurfHolidays You know what’s infinitely more fun than staying up-to-date with all the latest news, opinions,...
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These Are The Inertia Films’ 17 Favorite Projects of 2017
This was an exceptional year. We did a lot of stuff. And a lot of stuff happened as the earth traveled around the sun. Over the course of the last 365 days, we produced and released 82 separate film...
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The World’s Best Surfers Agree: Dogs Are Better Than Cats
After we got back from the North Shore last month, we took a walk down memory lane from red carpet interviews at Surfer Awards from years past. In doing so, we found this gem that we somehow...
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Carlos Munoz Thinks Crocodiles Are Way Scarier than Sharks
For surfers in Costa Rica, the threat of being rolled up into the jaws of a scaly crocodile is a real one. In 2016 a crocodile halted competition at a WQS event at Esterillos Este in Costa Rica not...
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Harley Ingleby Records Two Dolphins Doing Some Next-Level Surfing in Australia
“Oh my God that was the best move.” Harley Ingleby, one of surfing’s prized Renaissance Men and co-owner of Solitary Island Surf School in Coffs Coast, Australia, was in the middle of a surf lesson a...
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I Blew My First Wave at Kelly Slater’s Surf Ranch!
“If you had one shot or one opportunity to seize everything you ever wanted in one moment, would you capture it? Or just let it slip?” The water is 59 degrees, and I’m shaking with nervous energy....
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Company of Thieves Rocks The Inertia Sessions
Genevieve Schatz, with fiery orange hair and fiery orange pants, accompanied by bandmates Marc Walloch and Chris Faller, recently dropped by our Venice HQ and treated the staff to a super soulful...
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This Is the Exclusive “Bobby Martinez Histo Rap”
In a matter of one week Ryan Buell, aka MC Buell, and founder of Buell Wetsuits has become possibly my favorite person in surfing. We recently discovered that he produced a hip-hop music video for his...
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This Dude Giving Jamie O’Brien Pointers on the Beach at Pipe Is Priceless
We must reward the daring. The bold. It took some major cojones for Stuart Edge, who appears to be a well-meaning YouTube sensation, to approach surfers on the beach at Pipeline—including Jamie...
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