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RIP Larry Gordon, Co-Founder of Gordon & Smith Surfboards: (1939 – 2016)
Larry Gordon, surfboard innovator, passed away on January 1, 2016. Surf industry pioneer and co-founder of G&S Surfboards, Larry Gordon died on January 1, 2016.Gordon moved to San Diego from...
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Kim Jong-Un Invites 3 of World’s Best Snowboarders to North Korea (and...
Kim Jong-un visits the Masik Peak ski resort. Photo: North Korea’s Korean Central News Agency (KCNA) North Korea’s Kim Jong-un extended an invitation to three of the world’s best snowboarders, Terje...
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Welcome to The Inertia Health (…Way Cooler than Dying from Cigarettes)
We’re championing a new identity for surfers and outdoor enthusiasts. Photo: Alex Frings “The key to real happiness is health, because health is a state of body, mind, and spirit that when all put...
View ArticleKelly Slater and Rob Machado Discuss Competitive Drive, Family, and Their...
“Has anyone in here ever wanted to get worse at something?” – Kelly SlaterIt was a rhetorical question. The answer is no. Kelly knows this, but after watching our film HI-5: Rob Machado, Kelly Slater,...
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Kelly Slater and Rob Machado Discuss Their Greatest Heats Ever
“I talked to my brother. He said to kick your ass.” – Rob Machado to Kelly Slater before their Semi-Final at the 1995 Pipe MastersThey were buds. They grew up competing against one another, and that...
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Kelly Slater Explains How Outerknown Makes Apparel without Killing the...
From the inception of Outerknown, Kelly Slater has communicated a clear commitment to sustainable business practices, and while we’ve gotten a few details around the logistics involved, today the...
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Kelly Slater Does a Hell of an Occy Impression
Kelly Slater does a hell of an Occy impression. I never knew that. Most people probably didn’t know that. Intonation aside, he gets his chin into it in a uniquely Occy way. And you can skip to 4:10 in...
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Who We Pissed off This Week: Kelly Slater Super Fans
No one wants to see The King bleed. Us included. Hello, good people! I hope you’re having an amazing weekend.I wanted to let you know that after much internal deliberation, we have decided to test out...
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Why Surf Fighting Is Disgusting (Especially in Los Angeles)
Nope. Bad. That’s a bad job, guys. “Get the fuck out of here, kook. All these fucking kooks out here. Fuck! Get the fuck out of here.”He was probably in his late 20s, skinny and pale with long blond...
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Hayden Cox Is Redefining What It Means to Be a Great Surfboard Shaper
There is nothing out of place at Haydenshapes United States Headquarters in El Segundo, California. It’s clean. All white urrthing. Clean lines. Spartan decoration. A gaggle of Hypto Krytos hanging on...
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Greg Long Believes His Near-Death Experience Was a Gift
“One of the biggest lessons I’ve learned in my life is to try to stay focused on the present. You have ideas of what you’d like to be doing, but to think too much about it is kind of pointless.” –...
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Chase Wilson Wants Surfers to Look Slick
We here at The Inertia are very ugly. We’re physically disgusting looking people, which makes face-to-face encounters with other human beings exceptionally painful. More for them than us. That’s one...
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Zane Schweitzer Just Became the World’s 2nd Ever Ultimate Waterman
Yesterday I watched Daniel Kereopa, the 2015 Ultimate Waterman Champion, collapse to his knees after completing the 16th kilometer of the SUP endurance race. His face was writhing with pain, his legs...
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Why “Support Your Local Shaper” Is a Lie
When these guys blow up, they still deserve your support. Photo: Adam Chilton “You mad? I thought that you’d be happy I made it.” – 50 CentNo one wants a local shaper to succeed. Let me rephrase. For...
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America’s First Wavegarden Set to Open in Austin, Texas This Spring
It’s time. It’s time for middle America to taste the glory of surfing.Today, Honokea Surf Villages and Resorts distributed a press release announcing that the much anticipated Wavegarden in Austin...
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Matt Wilkinson Wins Bells; Builds Unexpected Case to Win 2016 World Title
No disrespect to Matt Wilkinson, but we didn’t see this coming. Not that he won Bells. The dude’s clearly very talented. That has long been widely understood. But that he has kicked off 2016 in such...
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Why We’ll Never Just “Stick to Surfing”
The Presidential election? Donald Trump? Both relate very much to surfing. So we’re going to talk about them. Illustration: Haro “Stick to surfing, you fucking kooks!”I can’t count the number of...
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Chris Burkard Is Justin Bieber’s Favorite Photographer
Chris Burkard, Justin Bieber, and Rory Kramer…chillin’ in Iceland. Photo: Rorykramer.tumblr.com Do you know when you’ve become a mega-successful global photographer?I do.When Justin Bieber[’s posse]...
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Meet Ant Williams: The Freediving Kiwi Who Can Hold His Breath for 8 Minutes
Editor’s Note: A few weeks ago, we visited New Zealand for The Ultimate Waterman competition and got to know some of the world’s most accomplished ocean enthusiasts better while traveling around the...
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Evian’s New Surfing Baby Commercial Is GOOD
Evian just dropped a banger edit. Everything about it (except the plastic bottles that kill the ocean) is good. Kookish surfer guy bangs his head on his board as fate demands, and he’s rescued by a...
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